With the power of traditional retail channels waning, German FMCG giant Henkel has acquired a majority stake in three direct-to-consumer beauty brands from Invincible Brands Holdings. The move brings Hello Body, Banana Beauty and Mermaid+Me into the Henkel stable. A purchase price was not disclosed. As part of our strategic framework for purposeful growth we pursue value-adding acquisitions to strengthen our businesses. This agreement is a proof point of how we consistently implement our stra...